Some fantastic tips to help nonprofits reach their donors through whatever channel the donor prefers. For-profit organizations also might want to use a multi-channel approach to reach their audience.
From Nonprofit Hub | Abby Jarvis
If you’ve been in the nonprofit world for any time at all, you know the importance of a multichannel approach to fundraising.
You can no longer rely on just one or two strategies to bring in revenue. As it has been said before:
“Your audience is in more than one place—you need to be, too.”
Owner, designer, marketer at Kim Schlossberg Designs
Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.
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