Here’s a limerick I wrote for some past election cycle. I think it still applies -

Democracy’s most basic rules
Compel us to suffer some fools.
We can tip the scales
So that wisdom prevails
With votes — our most powerful tools.

Here’s a limerick I wrote for some past election cycle. I think it still applies -

Democracy’s most basic rules
Compel us to suffer some fools.
We can tip the scales
So that wisdom prevails
With votes — our most powerful tools.

A great example of bad design disguised as good design. Yes, these little bottles are pretty, with the bold, gray font. These are some of the products set out at a Holiday Inn Express.

But - how do you wash your hands? The first purpose of package design should be to hold the stuff. The second purpose should be to let people understand what’s in the package. This packaging system fails miserably on count two! Yes, they’re quite pretty, but how would someone know if they want to wash or scrub or cleanse? You need to read tiny type on the back to know that “wash” is for your hair, “scrub” is for your bath, and “cleanse” is for your hands. How hard would it to be to call them shampoo, bath gel, and soap, and avoid the need to translate the names elsewhere on the package?

This is a great example of designers getting caught up in the gimmick of the naming convention (in this case using a verb instead of a noun) and losing sight of the goal.

At 50 you’re looking better than ever! How can we honor you on this anniversary of a national tragedy and an even older dream?

We had a great time in London and Madrid! Would you like to see some photos ?

Hey, proposal team - this one is for us! How important is editing? Seth Godin tells us that for the past 27 years, every movie that has won the Best Picture Oscar has also been nominated for best editing.

Seth’s Blog: Editors

My nephew Adam wants to start a blog, and I’m showing him how it works!

Check it out here - http://www.adamvertising.blogspot.com/

And they only needed to get two pages right!

“For Want of a Proofreader, or at Least a Good One, a Reading Exam Is Lost” - New York Times Nov. 20, 2007

Amazing - I got a wonderful response from Victoria’s Secret’s Internet Services & Correspondence Manager! He clearly read my comments, understood and responded to my specific complaints. He apologized, gave me the rest of the credit to my account, and also gave me a generous gift card! Most important, the letter felt sincere and personal, not a random form letter. Of course I’ll give them another chance!