Ginger or Mary Ann? Customer personas by Kim Schlossberg Designs

Ginger or Mary Ann?

Last edition, I wrote about the first step of a marketing plan – defining your product and service in terms that will appeal to your intended customers. I discussed the important difference between features and benefits. For the second part of […]

Happy Thanksgiving from Kim Schlossberg Designs

Happy Thanksgiving!

If all goes according to my spreadsheet, my pies should be in the oven by the time you get this newsletter. Even though I’ve been planning my dinner for 25 like it’s the most complex project I ever tackled (it’s […]

Start with Agreement by Kim Schlossberg Designs

Start with Agreement

You might not realize how much of my job as a designer is helping people come to agreement within their organizations. When one partner wants red and the other wants blue, or one wants squares and one wants curves, I […]