As in seduction and Maslow’s hierarchy of needs – just being functional is not enough. You need to delight your visitors. This article form Creative Bloq shares five ways to do just that.
I think “know your audience” is the most important starting point. Functionality is pretty objective and universal – usually, what works for someone will work for everyone. But appeal and delight is different, and is very subjective. You need to know your audience to design an experience that is delightful to them.
What websites do you know that are seductive? And more important, why do they have that effect?