Sweet cause marketing campaign getting buzz in Canada

Bring Back the Bees Honey Nut Cheerios box

I really love when brands use design and their voice in the marketplace for social good. This campaign by General Mills’ Honey Nut Cheerios and Cossette is the best I’ve seen in a while.

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

AdWeek | AdFreak |By Tim Nudd |March 14, 2016, 12:01 PM EDT

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time.

The supporting campaign, by Cossette, also includes a new TV spot and online video, a microsite, contesting, consumer sampling and PR. The campaign launches Monday with the online video.

Watch the video and read the rest of the article about it here.