After serving as VNA’s webmaster updating the previous website, VNA asked Kim Schlossberg Designs to manage the website redesign project.
We began with getting input from VNA personnel in all relevant departments: development, fundraising, public relations, events, volunteer management, clinical, information technology, and human resources. The initial task was to get to know all the audiences (clients/patients and their families, donors/potential donors, volunteers/potential volunteers, potential employees, referral sources, community leaders, the press) the site will need to serve, and to understand their needs. We strived to understand what each group would be looking for on the website, and how exactly they would be looking for it.
The Kim Schlossberg Designs team developed this well-received, functional website and maintained it for several years.
“She has a kind heart and has detailed knowledge about current trends and topics related to information technology in our industry. She is on time and follows up with each step of the process. We have been pleased with everything she has produced for us. She listens to our needs and works well with our development and public relations staff.”
Christina Moore-Salinas, CFRE
Consultant at Clarkson Davis and formerly Director of Corporate and Foundation Relations at VNA
Latest posts by Kim Schlossberg (see all)
- What’s wrong with color trend forecasts? - February 13, 2018
- Are you neglecting your brand’s most important audience? - January 29, 2018
- Plant in Fertile Ground for Marketing Success - January 17, 2018