Bill Grant: “Great design is great editing”
Print Magazine | By:|
I agree with Bill Grant! Great design is great editing.
“As designers, it’s not what aesthetic components we add to a product, brand or organization that define great design, it’s determining the barriers that are getting in the way of communicating the essence of a product or brand. Edit the barriers, determine the strategic position and design the best solution forward.”
Read Bill Grant’s article HERE.