What does editing have to do with great design?

Bill GrantBill Grant: “Great design is great editing”

Print Magazine | By: |

I agree with Bill Grant! Great design is great editing.

“As designers, it’s not what aesthetic components we add to a product, brand or organization that define great design, it’s determining the barriers that are getting in the way of communicating the essence of a product or brand. Edit the barriers, determine the strategic position and design the best solution forward.”

Read Bill Grant’s article HERE.