Grammar Girl which vs. that

That which will not be confused

A lot of people have trouble knowing when to use “which” and when to use “that.” I’ve even heard of a college professor who forbade all “whiches” because he didn’t know how to use them properly. Grammar Girl explains it really […]

Wall outlets

Form | Function | Feeling

Our design process includes working with clients to understand the emotion they want to invoke in the users. For logo design projects, in particular, I ask the client to talk about the adjectives they want people to think of when […]

Harvard pigment collection

Color my world! Pigments in the news

The Harvard Library That Protects The World’s Rarest Colors It is really fascinating learning the animals, vegetables and minerals that our pigments have come from down through history, and are preserved at the Forbes Pigment Collection at Harvard. Read about […]

About visual trends

First, let me say that I usually try to avoid trends – you know, like cliches – I avoid them like the plague. Second, this article is seven months old, so certainly the trends are no longer trendy. But third, […]