The first tip I’d give you about social media is to go easy on the selling. People don’t follow us to get a barrage of advertisements and sales messages. An occasional post about a new product, a special sale, or a […]
Thank you for responding to our survey!
Thank you to everyone who answered my survey in the last edition of this newsletter. I appreciate all of your input, and it will help me make this newsletter even more interesting to you in the upcoming weeks and months. […]
10 Reasons You Might Love WordPress for Your website
I found myself telling new clients several times this past week the reasons I recommend WordPress for most of the websites I design and develop. I thought some of the newsletter readers might like this information too! I hope so […]
Mark Twain’s Tip for Dazzling Writing
Mark Twain famously said that “The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.” One sure sign that we’re using the “almost right […]
10 Photography Tips to Bring Design to Life
Finding a fantastic photographer is the first step towards getting photos that look wonderful on your website, social media, or print pieces. But the success of your project is not entirely in their hands. Here are some things you can […]
Navigating the Electronic Marketing Constellation
“How is the Facebook page working as compared to your blog as compared to your website?” Charles asked. Thanks, Charles – that is really something to think about. Like everything else, your marketing works better when you use the right […]
Ginger or Mary Ann?
Last edition, I wrote about the first step of a marketing plan – defining your product and service in terms that will appeal to your intended customers. I discussed the important difference between features and benefits. For the second part of […]
Are you barking up the wrong tree? How to sell what people want to buy.
In January, we often think about our marketing plans for the year. I’m working on a simple marketing plan for Kim Schlossberg Designs, and over the next few editions, I’ll share the components of a simple, but solid, plan. The […]
Wishing you a delicious, inspiring new year! Meet this year’s non-profit!
Happy New Year! Speaking of delicious and inspiring! Every year, Kim Schlossberg Designs uses our holiday card to bring attention to an important non-profit organization. This year, we want to introduce you to an outstanding Dallas restaurant that is also […]
Engage your supporters with an annual report
As the year comes to a close, many organizations are thinking about creating an annual report. As with anything in marketing or design, my first question is always, “Why?” Before you embark on this pretty involved project, make sure you […]
