When you fully understand your brand (see What’s Your Story?), you can work on expressing it clearly and consistently every time you communicate, no matter the medium. Whether you call the components of branding brand expressions, brand or customer touchpoints, […]
Answer these 10 Questions to Build a Powerful Brand
Not long after humans began creating products to trade and sell, they strove to get others to know them. Branding was born. Craftspeople used brands and marks to express their pride in workmanship and to let the marketplace know who made […]
But how do I get the book written?
Thank you all for the great feedback on this morning’s post – Is there a book in you? The question has come up – how do we write the book? The best advice I’ve seen (or had recommended by authors) […]
Is there a book in you? Here’s how to publish it yourself.
If there’s a book in you, congratulations! You’ve done the hard part – writing the book! Self-publishing might be the best way to get it out into the world. Unlike the old vanity presses you might have heard of, self-publishing […]
Graphic Design Humor
27 Funny Posters And Charts That Graphic Designers Will Relate To From Digital Synopsis. Which is your favorite? (be careful – there are some bad words)
Let’s Build a Foundation Under Your Social Media
The foundation to any marketing project is asking – and answering – the right questions, and social media projects are no different. Here are the questions I work through with my clients when we work on building their social media presence. […]
5 Ways to Boost Your Creativity
Science says – there’s a good reason you’re feeling creative when you’re sitting across from me (and my Apple computer) at a coffee shop. Get inspired by this article from FastCompany: Five Surprising, Science-Backed Ways To Boost Your Creativity Let us […]
How to take better iPhone photos at night
Our recent post on photography tips for amateurs was one of our most popular, and it focused (see what I did?) on general composition tips. This article on Thrillist goes a step further, with specific technical tips for using our iPhones […]
30 Days of Social Media Ideas
Are you one of those people who would like to be more active on social media, but are afraid they’ll run out of things to write about? These idea generators will help you find topics not only for social media, […]
128 Words You Can Use Instead of “Very”
Mark Twain observed: “The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” My friends from the old Toastmasters days (thank you Kirk) might […]
