The first tip I’d give you about social media is to go easy on the selling. People don’t follow us to get a barrage of advertisements and sales messages. An occasional post about a new product, a special sale, or a relevant tie-in with the general culture is just fine. But the main reason people are on social media is to learn, to be entertained, and most importantly to connect with others.
Eve Mayer, Owner of Social Media Delivered, LinkedIn Queen, and author recommends that we allocate our social media posts as follows: “20 percent converting to business, 20 percent entertaining content, 20 percent informative and 40 percent interacting content.”
I’m not these are the perfectly exact percentages, but I totally agree with Eve that the most important part of our social media presence should be establishing a connection and having a conversation with our audience – in other words, being “social.” Inform them or entertain them frequently, and always respond to comments. They’ll keep us top of mind when it’s time to hire or purchase – or for them to make a referral. There’s a reason it’s called “social” media and not advertising blast media. And if people find your content informative or entertaining, they’ll keep coming back.
Speaking of social – on the Kim Schlossberg Designs Facebook page, you’ll find some pretty interesting curated articles on all these topics and more: social media, advertising, website design and technology, branding, writing, grammar, small business, design, and marketing. I invite you to visit us and join the conversation over there.