When working with a client on any type of marketing project – a postcard, a website, and advertisement, a social media post – I always keep my grandclients’ needs in mind. Grandclients? Yes, I coined that term, for the clients […]
How to use Facebook to reach your ideal target market
Yesterday, Maureen called me looking for new, different ways to reach an expanded audience for the upcoming Waxahachie Chautauqua event. Of course, both time and cost were an issue, like they always are for non-profits. For years, they have been […]
Put some heart in it. Or fear. Or joy.
How many of us would buy the products made by McDonald’s, Coca-Cola, or the tobacco companies if we only looked at the cold, hard facts about the products? Yet, these companies have been selling billions of dollars of products every […]
Websites are vulnerable – here’s how we protect them
For many of us, our websites are the lifeblood of our businesses. But unfortunately, it seems like every week we hear about a major website security breach. Since WordPress powers around 25% of the world’s websites, those sites are often […]
Are your projects managing you? Here’s help.
What Is Project Management Software Project management software is online software that facilitates project planning, task management, and collaboration. Through features like file and calendar sharing, task assignment, Gantt charts, and time tracking, project management apps help teams effectively complete […]
Look what we can do together
Yesterday, those of us in the USA celebrated the birth of our nation. A small, visionary group of farmers, merchants, writers, lawyers, ministers, plantation owners, physicians, musicians and a printer/scientist came together to create a country based on the ideals […]
16 Ways to Survive Networking Heebie-Jeebies
I bet some people who knew me when I was younger would be amazed that I really love networking – and get most of my business that way. Back then, I was much too shy to introduce myself to a […]
How I Stepped Back from the Speakers’ Ledge of Terror
Maybe you’re like I used to be. I’d get a little sick to my stomach and my hands would shake at the thought of any sort of networking or talking to a group. Or even meeting a single stranger. Today, […]
Keep Your Business on Target with Integrated Marketing
We often discuss Integrated Marketing, and people might wonder what that actually means. To me, Integrated Marketing integrates several things: the brand and all the marketing tactics with each other the mission, vision, and foundation of the business with the […]
The Down-to-Earth Way to Cultivate Customers
This is the time of year I love to get my hands dirty in the garden. And I realized how marketing has so much in common with gardening. Here’s a down-to-earth way to do both, for a successful harvest. Make […]
