I can’t imagine anything more painful than having to hide who you love, or who you are. I absolutely do not want to downplay the heartache, abuse, and discrimination our LGBTQ sisters and brothers continue to experience. The last thing I would want to do would be to sound tone-deaf, like the “all people matter” contingent.
And I also acknowledge that some of you would like certain people to keep hidden, thank you very much.
I hope all of you, whatever your beliefs about “pride,” will hear me out.
During this Pride Month, I believe that most of us have the opportunity to come out about something. Maybe you’ve hidden that you’re a follower of a religion or political party that’s different from most of your family or friends. Maybe you have a diagnosis or addiction you don’t feel ready to share. Maybe only your hairdresser knows what color your hair is. Maybe you express one personality at work and another with your friends. Maybe no one knows what you have survived (as a human or as a business). Maybe you’re protecting your inner artist, advocate, or entrepreneur. Maybe your family thinks one life path is best for you, and you think that would crush your soul. If you’re like me, several of these situations might ring true.
This month, I challenge you to see if there’s an aspect of your life – or your business – that you can open up about. Since I work with businesses to get their best message out, that’s where I’ll focus.
Whatever business we’re in, one thing we all share is the fact that our customers have many options in a very crowded marketplace. Maybe we’re afraid that if we’re too true to ourselves, we might run someone off. That might happen – but that person who can be run off is not our ideal client anyway. What we’re really doing by opening up and expressing our true selves is giving our best prospects a reason and opportunity to connect with us in a meaningful way. It will help us create our true tribe around us, and around our businesses.
This is the essence of branding – discovering who we really are and clearly expressing that to our best customers every time.
And this is what I can help you with.
When you’re ready to come out and explore who your brand really is, I’m ready to help. Over the past 17 years, I’ve developed a system to do just that and help businesses and non-profits get their brand out in the marketplace in an authentic way, to attract their best customers.
Just click this button to schedule a call.
let’s talk about it