Be like T-Rex – use brains before brawn in cause marketing

T-RexT-Rex grew its brain before it grew to be so large. We can learn a lot from him. This concept applies to all marketing, not just cause marketing.

Enjoy this article by Joe Waters, Guest Contributor to For Momentum, Selfish Giving

Brains Before Brawn: The T-Rex’s Guide to Growing Your Cause Marketing

Kim Schlossberg
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Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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