Logo Lounge trends 2014

Logo Lounge reviewed almost 25,000 logos submitted to their website to come up with the top trends of 2014. What do you think of these? Does naming something a “trend” make you want to incorporate it into your logo designs? Or does it make you want to avoid it?

Overall they saw logos becoming simpler as they are being used at ever smaller sizes (think mobile, favicons, etc.). They also saw:

  • Crests
  • Letter Stacks
  • Hand-drawn Type
  • Dazzle (hairline strokes of type disappearing on screen)
  • Flat Facets
  • Geo Wires (like facets, but outlined with a single width lines)
  • Trans Menagerie (transparent overlapping shapes creating animals)
  • Waves
  • Hexagons
  • Geography
  • Pompoms
  • Knitting
  • States
  • Links

You can read the report and see some examples here

Kim Schlossberg
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Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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