As in seduction and Maslow’s hierarchy of needs – just being functional is not enough. You need to delight your visitors. This article form Creative Bloq shares five ways to do just that.
I think “know your audience” is the most important starting point. Functionality is pretty objective and universal – usually, what works for someone will work for everyone. But appeal and delight is different, and is very subjective. You need to know your audience to design an experience that is delightful to them.
What websites do you know that are seductive? And more important, why do they have that effect?
http://www.creativebloq.com/ux/5-ways-seduce-your-website-visitors-31514397
Owner, designer, marketer at Kim Schlossberg Designs
Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.
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