Visiting Nurse Association Website

VNA of Texas website

After serving as VNA’s webmaster updating the previous website, VNA asked Kim Schlossberg Designs to manage the website redesign project.

We began with getting input from VNA personnel in all relevant departments: development, fundraising, public relations, events, volunteer management, clinical, information technology, and human resources. The initial task was to get to know all the audiences (clients/patients and their families, donors/potential donors, volunteers/potential volunteers, potential employees, referral sources, community leaders, the press) the site will need to serve, and to understand their needs. We strived to understand what each group would be looking for on the website, and how exactly they would be looking for it.

The Kim Schlossberg Designs team developed this well-received, functional website and maintained it for several years.

“She has a kind heart and has detailed knowledge about current trends and topics related to information technology in our industry. She is on time and follows up with each step of the process. We have been pleased with everything she has produced for us. She listens to our needs and works well with our development and public relations staff.”

Christina Moore-Salinas, CFRE
Consultant at Clarkson Davis and formerly Director of Corporate and Foundation Relations at VNA

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About the Author

Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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