What does editing have to do with great design?

Bill GrantBill Grant: “Great design is great editing”

Print Magazine | By: |

I agree with Bill Grant! Great design is great editing.

“As designers, it’s not what aesthetic components we add to a product, brand or organization that define great design, it’s determining the barriers that are getting in the way of communicating the essence of a product or brand. Edit the barriers, determine the strategic position and design the best solution forward.”

Read Bill Grant’s article HERE.

Kim Schlossberg
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Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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