Welcome! I use this forum to discuss things that I’m passionate about, and that my clients at Kim Schlossberg Designs care about. Topics will include marketing, conscious business, branding, writing, graphic design, web design, social media, non-profit marketing, creativity, exciting […]
Kim Schlossberg
25 Content Marketing Terms
Fantastic article on Mediabistro with all the terms you need to know to plan a content marketing program. Thank you to American Marketing Association for aggregating this article and sending it out in their email blast. 25 Content Marketing Terms […]
Close Your Image Gap with a Brand Audit
Like any audit, our goal in a brand audit is to compare what we want to be doing with what we are actually doing. In an accounting audit, we correlate bookkeeping entries with transactions. In a brand audit, we analyze […]
Kittens!
Not click bait, but I’d be remiss if I didn’t share the pictures of the adorableness that showed up in my backyard last weekend. Please let me know if you want to adopt or foster one of them. The photos […]
How to Generate 30 Great Blog Topics in 30 Minutes
This article from CoSchedule is long, but really worth your time. Learn a fantastic process to generate a lot of possible topics, and then analyze them to pick those that are strongest for your blog. Take a few minutes to […]
If you have an inner critic getting in your way – Shut Your Monkey!
HOW Design discusses Danny Gregory’s new book, Shut Your Monkey: How to Control Your Inner Critic and Get More Done, which is also the subject of his upcoming HOW Design Live session in Atlanta, May 19-23, 2016 and their recent […]
Uncover Hidden Opportunities with a Website Audit
It’s Spring! The time of year when people’s fancy turns to thoughts of …. audits! This would be a great time to review your website to make sure it’s serving you and your visitors as well as it could be. […]
That which will not be confused
A lot of people have trouble knowing when to use “which” and when to use “that.” I’ve even heard of a college professor who forbade all “whiches” because he didn’t know how to use them properly. Grammar Girl explains it really […]
Form | Function | Feeling
Our design process includes working with clients to understand the emotion they want to invoke in the users. For logo design projects, in particular, I ask the client to talk about the adjectives they want people to think of when […]
