Last edition, I wrote about the first step of a marketing plan – defining your product and service in terms that will appeal to your intended customers. I discussed the important difference between features and benefits. For the second part of […]
Kim Schlossberg
Are you barking up the wrong tree? How to sell what people want to buy.
In January, we often think about our marketing plans for the year. I’m working on a simple marketing plan for Kim Schlossberg Designs, and over the next few editions, I’ll share the components of a simple, but solid, plan. The […]
Wishing you a delicious, inspiring new year! Meet this year’s non-profit!
Happy New Year! Speaking of delicious and inspiring! Every year, Kim Schlossberg Designs uses our holiday card to bring attention to an important non-profit organization. This year, we want to introduce you to an outstanding Dallas restaurant that is also […]
Engage your supporters with an annual report
As the year comes to a close, many organizations are thinking about creating an annual report. As with anything in marketing or design, my first question is always, “Why?” Before you embark on this pretty involved project, make sure you […]
Happy Thanksgiving!
If all goes according to my spreadsheet, my pies should be in the oven by the time you get this newsletter. Even though I’ve been planning my dinner for 25 like it’s the most complex project I ever tackled (it’s […]
Start with Agreement
You might not realize how much of my job as a designer is helping people come to agreement within their organizations. When one partner wants red and the other wants blue, or one wants squares and one wants curves, I […]
33 Little Steps to Polish Any Document
I do a lot of editing and proofreading of all types of documents (blog posts, websites, marketing materials, proposals, articles, books). Whether I’m editing my own work or something for a client I take these 33 little steps to make the […]
29 Ways to Shine at Your Next Trade Show
Trade shows, exhibits, conventions, conferences – if you can meet your customers face-to-face, you have a fantastic opportunity to boost your business, if done the right way. However, if you simply rent your booth and show up with fingers crossed, […]
Is it time for a rebrand? Here’s how to tell.
When is it time to rebrand? If you’re considering rebranding your company, as with any marketing or design project, the first thing to ask yourself (or your client) is “Why?” In this case, “why do you want to rebrand?” There […]
Nonprofit videos to inspire you
I bet at least one of these 11 powerful videos for non-profits inspires you. This is storytelling at its finest. 11 Nonprofit Videos That Inform And Inspire Classy.org picked out 11 of their favorite nonprofit videos to highlight different ways […]
