Every single piece of content is the only one that matters.

Buffer’s Marketing Manifesto in 500 words, by Leo Widrich.

Is he right, that ever single piece needs to be excellent and the best ever? Or will this kind of perfectionism keep us from publishing anything at all?

What do you think?


Kim Schlossberg
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About the Author

Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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