Question your way to marketing success

Question your way to marketing success by Kim Schlossberg Designs

In journalism, every good story must answer these questions, often referred to as the 5Ws and How. The specific questions vary slightly; here’s Wikipedia’s version:

  • Who was involved?
  • What happened?
  • Where did it take place?
  • When did it take place?
  • Why did that happen?
  • How did it happen?

Marketing is simply telling your story to the world, in a way that will inspire them to act. These fundamentals of good reporting, with slight modifications, are also a great foundation for your marketing. Whether we are building a website, designing a brochure, or creating an advertising campaign, we begin with asking and answering questions:

  • Who is our audience?
  • What do they need to know about our product or service?
    Also: What are we trying to accomplish with this project?
  • Where are we now and where would we like to be as a result of this project?
  • When can we best reach our audience?
  • Why will they care about what we’re saying?
  • How will we let them know that we can meet their needs?

Simon Sinek teaches us to “Start with Why.” And that is a good start to keep yourself and your team on track. To communicate your story, you need to answer the Who, What, Where, When and How, too. If you’re having a hard time getting started, you might try answering these questions first.

Speaking of questions – what questions would you like me to answer in future newsletters? I love to hear from you and would be happy to answer your questions.

Kim Schlossberg
Follow me
Latest posts by Kim Schlossberg (see all)

About the Author

Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

Author Archive Page