Selfie Lead Generation

State Fair of Texas ubiquitous Texas Star photo

We went to the Great State Fair of Texas on the prettiest day of the year!

We enjoyed fried everything on a stick, an amazing herd of livestock, fantastic historical buildings (thank you Friends of Fair Park!), gorgeous hand-made quilts, rides, games, lights, glitz and glamour, and crass commercialism at its finest.

Those of us in charge of the commercialism at the Fair are always trying different ways to turn visitors into leads and then customers. Back when I sold (?) encyclopedias at the Fair, we would yell out “enter to win a free set of encyclopedias” to get passers-by to give us their names and phone numbers. Several would, and those were the leads (?) we’d work for the next several months. It’s questionable how many actual qualified leads we got this way. But it was the tool we had, so we tried to work it.

They’ve come a long way in the past 30 years. In the Chevrolet building, they had a special treat for people who wanted to sit in the hot new Corvette. The Chevrolet staff person would offer to let the people take a selfie – but using her camera, and her selfie-stick. Then she’d get their email address to send the photo to them. Creative way to gather emails. But I can’t help but wonder – how many of those emails belong to real prospects for cars? The person I saw being photographed was only 17.

So I’m left with two questions. First, how did Chevrolet get around the ban on selfie-sticks? Second, how effective is this campaign? I guess their expenses are minimal, but do you think it’s helping them sell any cars?

And third – was it a Corvette, or was it this new Camaro?

Kim Schlossberg
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Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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