What a crazy time we’re living in. We’re swimming in a sea of uncertainty, and maybe a good dose of fear. Some of us are experiencing unexpected downtime (not me). Some of us are running schools and restaurants in addition […]
Blog – Branding
29 Ways to a Shine at a Trade Show
Trade shows, exhibits, conventions, conferences! When you meet your customers face-to-face, you have a fantastic opportunity to boost your business, if done the right way. However, if you simply rent your booth and show up with fingers crossed, you’re missing […]
How to Make Your Next Stage Your Best Stage
Maybe you know someone in this situation… A longtime client had run a non-profit organization for several years and was ready to leave it. But she is not ready to take to the recliner for all time. She wants to continue making an […]
First Your Build Your Brand, Then Your Brand Builds You
I bet you didn’t start your venture to be just like everyone else. You have something special to say, and your own way of doing your work. You have your unique reasons that you’re doing what you’re doing. The world […]
Pride, Independence, and Bringing Your Business to Light
Reading time 2:00 Here we are in the valley between Pride Month (which celebrates an honest embrace of identity) and Independence Day (which honors our heritage of freedom). Although the details of each are different, the big ideas are very […]
We’re looking for the same thing
Reading time: 1 minute In many ways, we’re looking for the same thing. I want my business to grow and thrive and serve my clients very well – and I think you do, too. We want people to understand what’s […]
The very thing we want to hide
I can’t imagine anything more painful than having to hide who you love, or who you are. I absolutely do not want to downplay the heartache, abuse, and discrimination our LGBTQ sisters and brothers continue to experience. The last thing […]
Case study: How to brand a prairie
Introducing: new logo for Frankford Preservation Foundation Frankford Preservation Foundation is a hidden jewel in far north Dallas. The organization discovered and is preserving a pure, virgin prairie right in the middle of a subdivision. I’m very honored that they […]
Uncovering Your Brand Personality
Branding gives organizations the chance to create ourselves in our own best image. We decide who we want to be, and present that face to the world. As we discussed on this blog, then it’s up to us to clearly […]
Are you neglecting your brand’s most important audience?
Or, why you should be preaching to the choir You’ve probably heard this a thousand times – and many of those from me. Whenever we start on a branding project, or a marketing campaign, or a website, we always start […]
