Are you neglecting your brand’s most important audience?

Why You Should Preach to the Choir by Kim Schlossberg Designs

Photo by Tim Gouw on Unsplash

Or, why you should be preaching to the choir

You’ve probably heard this a thousand times – and many of those from me. Whenever we start on a branding project, or a marketing campaign, or a website, we always start with the same first question: “Who is your audience?”

We have in-depth conversations with our clients about the ideal customer. A lot of time and thought goes into this critical understanding of the organization’s customers.

But there is another audience, who might be even more important to the success of your brand. It might be hard to recognize them as an audience. They move beyond audience and towards congregation.

Of course, I’m talking about your employees. The internal stakeholders for your branding.

Your brand is the promise you make to the public, and your employees are the ones who need to fulfill this promise. They are the ones embracing and sharing your mission and vision to the world with everything they do, every day.

So your branding needs to continually talk to them, engage them, and keep them excited about the promise they are bringing to life. In turn, they’ll keep the brand fresh and meaningful to your external customers.

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Kim Schlossberg

Owner, designer, marketer at Kim Schlossberg Designs
Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.
Kim Schlossberg
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About the Author

Kim Schlossberg created Kim Schlossberg Designs to help businesses and non-profits refine their messages and get them out to the right audience, in a clear, consistent, and integrated way. She provides strategic planning, execution and coordination of marketing, branding, and design by developing a deep understanding of clients’ businesses and their goals, and serves as a trusted advisor to help them grow their businesses and brand. Kim speaks to business and non-profit groups about marketing and related topics, and publishes a well-received (but slightly irregular) newsletter.

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