18 feedback tips to get you and your designer on the same page Every design process goes through a feedback and refinement stage. Design is an iterative process, and if it’s done right, it can lead to a better outcome […]
Kim Schlossberg
Case study: How to brand a prairie
Introducing: new logo for Frankford Preservation Foundation Frankford Preservation Foundation is a hidden jewel in far north Dallas. The organization discovered and is preserving a pure, virgin prairie right in the middle of a subdivision. I’m very honored that they […]
Uncovering Your Brand Personality
Branding gives organizations the chance to create ourselves in our own best image. We decide who we want to be, and present that face to the world. As we discussed on this blog, then it’s up to us to clearly […]
Question your way to marketing success
In journalism, every good story must answer these questions, often referred to as the 5Ws and How. The specific questions vary slightly; here’s Wikipedia’s version: Who was involved? What happened? Where did it take place? When did it take place? […]
What’s wrong with color trend forecasts?
For the record, I had purple hair more than a year before Pantone named “ultra violet” the color of the year. Along with giving graphic designers and printers tools to accurately specify colors, Pantone has been predicting color trends for as […]
Are you neglecting your brand’s most important audience?
Or, why you should be preaching to the choir You’ve probably heard this a thousand times – and many of those from me. Whenever we start on a branding project, or a marketing campaign, or a website, we always start […]
Plant in Fertile Ground for Marketing Success
If you’re like me, it’s time to start planning this year’s garden. It’s not time to plant yet (I think it’s the coldest day of the year in Dallas as I write this), but it’s time to think about it. […]
Happy Thanskgiving!
Strategic Planning for a Happy Thanksgiving Tomorrow is Thanksgiving. So while you’re reading this, I’m cooking my biggest meal of the year. I actually wrote this newsletter two weeks ago! Three cheers for planning ahead! Thanksgiving is one of my […]
Simple SEO for the rest of us
I’ve been getting many questions lately about how to get a higher Google ranking for your site. Search Engine Optimization (SEO) is a very complicated process, but here are some simple, high-level pointers that should help most of us. At […]
